Privacy policy

Last Updated: February 12, 2026

PurePaws Naturals operates this store and website, including all related information, content, features, tools, products, and services (the "Services"). Powered by Shopify, we aim to provide you, the customer, with a curated shopping experience. This Privacy Policy outlines how we collect, use, and disclose your personal information when you interact with the Services or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process

We collect personal information that identifies or can reasonably be linked to you or another person. Personal information does not include anonymous information or data that has been de-identified, which cannot identify you. We may collect the following categories of personal information:

  • Contact Details: Name, billing/shipping address, email, phone number.

  • Financial Information: Credit/debit card details, payment methods.

  • Account Information: Username, password, preferences, and settings.

  • Transaction Information: Items you’ve viewed, purchased, or exchanged.

  • Device Information: IP address, browser information, and other identifiers.

  • Usage Information: Interaction data with our Services (e.g., clicks, views).

How We Use Your Personal Information

We use your personal information for the following purposes:

  • To Provide Services: Fulfilling orders, processing payments, and managing your account.

  • Marketing & Advertising: To send promotional emails, text messages, and advertisements relevant to your purchases.

  • Security & Fraud Prevention: To protect your account and secure payment processing.

  • Legal Obligations: To comply with applicable law, respond to valid legal processes, and enforce terms and policies.

How We Share Personal Information

We share personal information in certain cases, such as:

  • With Shopify and Third Parties: Including service providers, vendors, and marketing partners to help manage our business.

  • With Affiliates: Within our corporate group for business purposes.

  • Business Transactions: In connection with a merger, acquisition, or sale of assets.

  • Legal Requirements: To comply with law enforcement or judicial requests.

Security and Data Retention

We take reasonable measures to protect your personal information. However, we cannot guarantee complete security, and you are responsible for safeguarding your account credentials.

We retain personal information as necessary for the purposes outlined in this Privacy Policy or as required by law.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

  • Right to Access: Request the personal data we hold.

  • Right to Delete: Request the deletion of your personal information.

  • Right to Correct: Request corrections to inaccurate data.

  • Right to Opt-Out: Opt-out of marketing communications at any time.

Changes to This Privacy Policy

We may update this Privacy Policy as needed. We will notify you of any significant changes and post the updated version on our website.

Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact us at:
Email: support@purepawsnaturals.ca